Cometly

Learn about how the Cometly tracking pixel collects and improves data over time.

Data Maturing in Cometly

Learn about Cometly multi-touch attribution models and attribution windows.

Cometly Attribution Models and Attribution Windows

How to export Cometly data and view it in Excel or Google Sheets

Export and Analyze Cometly Data

Learn how to structure ad campaign names for better organization, reporting, and filtering in Cometly.

Recommended Naming Conventions for Paid Ad Campaigns

Learn about all of the metrics available in Cometly reporting.

Cometly Metrics Glossary

Here’s how Cometly defines and tracks referral and direct traffic sources.

Understanding Referral vs. Direct Traffic Sources in Cometly

Learn how to create, edit, and manage custom metrics in Cometly to build tailored formulas and gain deeper insights into your data.

📊 How To Create and Use Custom Metrics

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