This glossary provides an overview of all metrics available in Cometly. It also explains how to create events and the associated metrics with creating an event.
General Metrics
Off/On: Indicates the status of campaigns, ad sets/groups, or individual ads.
Name: The name of campaigns, ad groups/sets, or ads.
Delivery: Status indicating whether the campaign, ad group/set, or ad is active or inactive.
Facebook ID: Unique identifier for Meta campaigns, ad sets, or ads.
Google ID: Unique identifier for Google campaigns, ad groups, or ads.
TikTok ID: Unique identifier for TikTok campaigns, ad groups, or ads.
LinkedIn ID: Unique identifier for LinkedIn campaign groups, campaigns, or creatives.
Ad & Performance Metrics
Amount Spent: Total ad spend.
Impressions: Number of times an ad is displayed.
CPM: Cost per 1,000 impressions.
Clicks (All): Total clicks.
Meta Link Clicks: Link clicks from Meta ads.
CPC (Cost per Click): Average cost for each click.
CPC (Meta Cost per Link Click): Cost for each link click on Meta.
CTR (All): Click-through rate for all ads.
CTR (Meta CTR Link): Click-through rate for Meta link clicks.
Ad Links: URLs where your ads direct traffic.
URL Params: URL parameters assigned to campaigns, ad groups, or ads.
Tracking Status: Indicates whether Cometly tracking is functioning correctly ("Ok") or has errors (e.g., missing or incorrect URL parameters).
Budget: Allocated budget for ad campaigns.
Ad Schedule: Schedule for ad delivery.
Ends: Campaign end date.
Average Order Value: Average revenue per order.
Reported Revenue: Revenue reported by Meta ad platforms.
Reported Purchases: Purchases reported by Meta ad platforms.
Real Revenue VS Reported: Difference between Cometly Gross Revenue and Meta reported revenue.
Spread: Cost per purchase minus average order value.
CVR (All Clicks): Conversion rate for all clicks.
CVR (Meta Link Clicks): Conversion rate for Meta link clicks.
Interactions: Total interactions on Google Ads.
Interaction Rate: Percentage of interactions on Google Ads.
Video Views: Number of video views on Google YouTube ads.
Video View Rate: Percentage of Google Ads YouTube video views compared to impressions.
Gross Revenue: Total revenue generated. This metric automatically includes the value of all purchases, combining base sales and upsells to provide a comprehensive measure of revenue.
ROI: Return on investment.
ROAS: Return on ad spend.
Net Profit: Revenue minus costs.
LinkedIn Reported Leads: The number of leads reported in LinkedIn Ads Manager.
LinkedIn Total Conversion Value: Total value of conversions from LinkedIn campaigns.
LinkedIn Form Opens: Number of times LinkedIn forms were opened.
LinkedIn Form Open Completion Rate: Percentage of form opens completed.
Upsell Metrics
Below are the legacy Upsell metrics used for affiliate network integrations. We now recommend creating an event for Upsells.
Upsell Revenue: Revenue generated from upsells, included in Gross Revenue.
Cost per Upsell Purchase: Advertising cost per upsell purchase.
Upsell Purchase Value: Total value of upsell purchases.
Upsell Purchase ROAS: Return on ad spend for upsell purchases.
Pre-Configured Event Metrics
Add Payment Info: Number of add payment info actions.
Add to Cart: Number of add to cart actions.
Complete Registration: Number of completed registrations.
Contact: Number of contacts generated.
Start Trial: Number of trial starts.
Initiate Checkout: Number of checkout initiations.
Sign Up: Number of sign-ups.
Lead: Number of leads generated.
Purchase: Number of purchases, including upsells.
Schedule: Number of scheduled actions.
Submit Application: Number of submitted applications.
Subscribe: Number of subscriptions.
View Content: Number of content views.
Webinar Registration: Number of webinar registrations.
Creating Events
When an event is created in Cometly, the following metrics are automatically generated:
Custom Event: Indicates the number of occurrences of the custom event.
Custom Event Value: Reflects the total value associated with the custom event.
Cost per Custom Event: Shows the average cost to generate the custom event.
Custom Event ROAS: Displays the return on ad spend for the custom event.
Example: If you create a custom event called "Deal Created," the following metrics will appear in your Cometly reporting:
Deal Created
Cost per Deal Created
Deal Created Value
Deal Created ROAS
Value and ROAS Metrics
For each conversion metric above, the following additional metrics are available:
Value: Total value of the specific conversion.
ROAS: Return on ad spend for the specific conversion.
Cost per Action: Cost for generating each specific conversion.
Examples:
Add Payment Info Value
Add Payment Info ROAS
Cost per Add Payment Info