You can quickly edit or remove conversions directly from the Customer Journey timeline in Cometly. This helps you correct mistakes, update integrations, or clean up test data.
Accurate conversion data keeps your attribution, Ads Manager, and reports clean.
If a conversion was triggered incorrectly or mapped to the wrong integration, you can fix it in seconds without disrupting the rest of the journey.
Step 1: Open the Customer Journey
Go to Contacts inside your Cometly account.
Click on the contact you want to review.
Open their Customer Journey timeline.
You’ll see a list of events such as:
Form Submission
Lead
Demo Submission
Purchase
And more
Step 2: Locate the Conversion Event
Find the specific conversion you want to modify.
Each event in the timeline has a three-dot menu (⋮) on the right-hand side.
See example below.
Step 3: Click the Three Dots (⋮)
Click the three dots next to the conversion.
A dropdown will appear with:
Edit
Delete
Step 4: Edit a Conversion
Click Edit if you need to:
Change the event name
Update the integration
Adjust event details
Correct incorrect values
After making your changes:
Click Save
The conversion will update immediately in the customer journey and attribution reports
💡 Pro Tip: Editing a conversion updates reporting data going forward. If you're correcting a live integration issue, also fix the source integration to prevent future incorrect events.
Step 5: Delete a Conversion
Click Delete if:
It was test data
It was triggered accidentally
It’s a duplicate event
It should not be counted in attribution
After confirming deletion:
The event is permanently removed
It will no longer count toward attribution or reporting
⚠️ Note: Deleting a conversion cannot be undone.
When Should You Edit vs Delete?
Scenario | Best Action |
Wrong event name | Edit |
Incorrect integration mapping | Edit |
Test conversion | Delete |
Duplicate event | Delete |
Wrong revenue value | Edit |
If you’re seeing frequent incorrect conversions, review your:
Event mappings
Webhook configurations
Meta Conversion API (CAPI) setup
CRM integrations
Keeping your events clean ensures your attribution stays accurate and your marketing data stays reliable.