Using clear and consistent naming conventions for your paid ad campaigns is essential for organizing your data and maximizing the value of Cometly's reporting tools. Proper naming allows you to easily group and filter data across campaigns, ad sets, and ads, giving you actionable insights into your performance.
Below, we’ve outlined a recommended structure for naming campaigns, ad sets (or ad groups), and individual ads to ensure your data is clean, searchable, and easy to filter in Cometly.
Campaign Naming Convention
Structure:
[Campaign Name] - [Campaign Numeric Identifier]
Campaign Name: A clear identifier for the purpose of the campaign (e.g., "Holiday Sale 2024" or "Q1 Product Launch").
Campaign Numeric Identifier: A unique number for easier tracking and organization.
Example:
Holiday Sale 2024 - 001
Ad Set (or Ad Group) Naming Convention
Structure:
[Campaign Name] - [Campaign Numeric Identifier] - [Ad Set / Ad Group Name] - [Geo Targeting (Countries)] - [Audience Targeting (LAA’s, Interest, etc.)] - [Age]
Campaign Name: Same as the campaign it belongs to (e.g., "Holiday Sale 2024").
Campaign Numeric Identifier: Matches the campaign’s numeric ID.
Ad Set / Ad Group Name: Identifies the purpose or audience of the ad set (e.g., "LAA 1% Purchasers").
Geo Targeting: Countries or regions being targeted (e.g., "US," "CA," "EU").
Audience Targeting: Details about the audience (e.g., "Interest: Sports Enthusiasts," "LAA 3%").
Age: The age range of the audience (e.g., "18-24" or "All Ages").
Example:
Holiday Sale 2024 - 001 - LAA 1% Purchasers - US - Interest: Sports - 18-24
Ad Naming Convention
Structure:
[Ad Name] - [Creative] - [Copy] - [Headline] - [Destination / Landing Page]
Ad Name: A short and descriptive name for the ad (e.g., "Image1" or "Video2").
Creative: Details about the creative (e.g., "Carousel," "Static," "Video").
Copy: Indicates which ad copy version is being used (e.g., "Copy A," "Copy B").
Headline: Highlights the specific headline (e.g., "Limited Time Offer").
Destination / Landing Page: Identifies the destination URL or landing page (e.g., "Homepage," "Product Page").
Example:
Image1 - Carousel - Copy A - Limited Time Offer - Product Page
Why Use This Naming Convention?
Improved Reporting in Cometly:
Easily group reports by Campaign Name, Ad Set Name, or Ad Name for a clearer understanding of your ad performance.
Use filters to focus on specific campaigns, ad sets, or creatives across your entire ad account.
Streamlined Data Organization:
Quickly locate specific campaigns, ad sets, or ads in the Cometly Ads Manager using filters.
Simplifies data analysis across multiple platforms (Google Ads, Microsoft Ads, Facebook, etc.).
Actionable Insights:
Analyze trends by geographic targeting, audience type, creative, or landing page performance.
Uncover which combinations drive the best results to optimize future campaigns.
How to Use These Naming Conventions in Cometly
Set Up Naming Rules in Your Ad Accounts:
Use the structure outlined above when creating campaigns, ad sets, or ads across platforms like Google Ads, Microsoft Ads, and Meta Ads.
Filter Data in the Ads Manager:
Use Cometly’s filtering options to search for specific elements in your naming convention (e.g., filter by "US" to view campaigns targeting the United States).
Group Reports for Deeper Analysis:
In the Report Builder, group data by Campaign Name, Ad Set Name, or Ad Name to identify performance trends and optimize your strategy.
Pro Tip
Consistently applying this naming structure across all ad platforms will make it easier to consolidate and analyze your data in Cometly. Use templates or standardized naming rules within your team to ensure consistency, even as you scale your campaigns.
By following this approach, you’ll unlock the full potential of Cometly’s reporting and filtering tools, ensuring that your ad performance data is always actionable and well-organized.