Cometly lets you create custom metrics based on your own formulas so you can analyze performance exactly the way you want.
🔍 Where To Access Custom Metrics
You can create and manage custom metrics in two places:
Ads Manager – Click the Columns dropdown and select Manage Custom Metrics.
Report Builder – Under the Metrics section, click Manage Custom Metrics.
💡 Any custom metric you create will be available across the platform—including Ads Manager columns, Reports, and Report Builder.
➕ How To Create a Custom Metric
Click Manage Custom Metrics.
Access from Ads Manager columns or Report Builder metrics section.
Use the Select Metric dropdown to choose a metric
(e.g. Leads, Gross Revenue, Clicks, Amount Spent, etc).
Use the buttons (+, –, ×, ÷, ( )) to build your formula.
Add more metrics as needed—you’re not limited to just two.
Drag and rearrange the formula components however you like.
Choose a Format for the custom metric:
Numeric (123)
Percentage (%)
Currency ($)
Give your metric a Name.
Click Create Metric to save it.
🧠 Example:
If you want to calculate the landing page conversion rate, your formula might be:
Leads ÷ Link Clicks
Format: Percentage (%)
Name: Landing Page %