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📊 How To Create and Use Custom Metrics

Learn how to create, edit, and manage custom metrics in Cometly to build tailored formulas and gain deeper insights into your data.

Cometly lets you create custom metrics based on your own formulas so you can analyze performance exactly the way you want.

🔍 Where To Access Custom Metrics

You can create and manage custom metrics in two places:

  1. Ads Manager – Click the Columns dropdown and select Manage Custom Metrics.

  2. Report Builder – Under the Metrics section, click Manage Custom Metrics.

💡 Any custom metric you create will be available across the platform—including Ads Manager columns, Reports, and Report Builder.

➕ How To Create a Custom Metric

  1. Click Manage Custom Metrics.

    1. Access from Ads Manager columns or Report Builder metrics section.

  2. Use the Select Metric dropdown to choose a metric
    (e.g. Leads, Gross Revenue, Clicks, Amount Spent, etc).

  3. Use the buttons (+, –, ×, ÷, ( )) to build your formula.

  4. Add more metrics as needed—you’re not limited to just two.

  5. Drag and rearrange the formula components however you like.

  6. Choose a Format for the custom metric:

    • Numeric (123)

    • Percentage (%)

    • Currency ($)

  7. Give your metric a Name.

  8. Click Create Metric to save it.

🧠 Example:
If you want to calculate the landing page conversion rate, your formula might be:
​Leads ÷ Link Clicks
Format: Percentage (%)
Name: Landing Page %

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