Initial Data Collection
When you install the Cometly tracking pixel on your website or funnel, it starts collecting data from that moment forward. This means:
Tracked Events Start Post-Installation: Cometly will track visitors who click on your ads and visit your website after the pixel is installed.
No Retroactive Data: Interactions or clicks that happened before installation are not tracked or recorded.
Limitation in Tracking Past Interactions
Cometly cannot track ad clicks or purchases if the initial interaction happened before the pixel was installed.
Example Scenario:
Day 1: A user clicks on a Facebook ad.
Day 2: You install the Cometly pixel.
Day 3: The same user clicks on a Google ad.
Day 4: The user makes a $2,000 purchase.
In this example, Cometly will attribute the sale to the Google ad because the pixel wasn’t installed to track the Facebook click.
Data Maturation Period
After installing the Cometly pixel, there is a learning phase known as the data maturing period. This is the time it takes for the pixel to collect enough interactions to provide fully accurate tracking and attribution.
What to Expect During This Period:
Duration: Typically 4–10 days.
Improvement Over Time: The pixel gets smarter as it collects more data, and within a few weeks, it will accurately capture every conversion and customer journey.