In Google Ads, tracking templates are vital for understanding the performance of your campaigns. However, it's crucial to set them correctly. Google Ads prioritizes tracking templates in a specific order: ad level, ad group level, and then campaign level. This means if you have a tracking template at the ad or ad group level, it can override your campaign level template, potentially causing tracking issues.
Step-by-Step Guide to Check and Update Google Tracking Templates
Step 1: Accessing Your Google Ads Manager
Log into your Google Ads account.
Navigate to the specific campaign where you want to check the tracking templates.
Step 2: Modifying Columns to View Tracking Templates
In your campaign dashboard, click on the 'Columns' icon.
Choose 'Modify columns' from the dropdown menu.
Under 'Attributes', find and add 'Tracking Template' to your column view.
Click 'Apply' to save changes. Now, you can view the tracking template status for each ad and ad group.
Step 3: Checking for Tracking Templates at Ad Group or Ad Level
Browse through your ad groups and ads to check if any tracking templates are set.
Pay attention to any tracking templates that are different from your desired campaign level template.
Step 4: Updating Tracking Templates
If you find a tracking template at the ad group or ad level, click on the ad or ad group to edit.
Replace the existing tracking template with our recommended tracking template. This ensures consistency across your campaign.
Save your changes.
Prioritization: Remember, Google Ads prioritizes ad level, then ad group level, and finally campaign level tracking templates.
Consistency is Key: For effective tracking, it's crucial to have consistent tracking templates across your campaign.
Tracking at Different Levels: If you place our recommended tracking template at the ad group or ad level, it will still effectively track your campaign's performance.