Set up URL parameters for your ads, emails, SMS, and custom sources to ensure Cometly can track your events. Select what you’d like to configure below:

The following URL parameters are required on every Meta ad that you want to track with Cometly, you can also find the parameters in Setup under step 3 Setup URL parameters on your ads in Cometly.

Navigate to the Tracking section at the ad level and paste the Cometly Meta parameters into the URL Parameters box:

As mentioned in the setup video, though we recommend placing the Cometly Meta parameters in the Tracking section in the URL parameters box, however, you can place the parameters on the Website URL as an alternative.

If you already have parameters inside the URL parameters box, you can simply append the Cometly parameters by using the '&' sign like in the example below:

If you already have parameters on your website URL, you can simply append the Cometly parameters by using the '&' sign like in the example below:

Example:

If your Website URL is:

You need to add:

Your final Website URL should look like this:

After you have completed adding the Cometly parameters to your ads, you can go ahead and publish your ads.

Before you begin, ensure you do not have any other tracking template set at the ad group or ad level in your Google Ads account for any of the campaigns that you want to track. View our help article to learn how to check the ad group or ad level for other tracking templates.

It’s required that you use the following tracking parameters for all of your Google campaigns. Please make sure that you use the correct campaign tracking template based on the campaign type.

You can have the tracking template at both the campaign and ad group level if you need to do that. You will just want to append our parameters to your existing tracking template.
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Example:

Let's say you have at the campaign or ad group level this currently:

You can append our tracking template like this:

Cometly needs the following UTM parameter code attached to the end of every Website URL in the 'Tracking Template' section of each of your regular Google ad campaigns that are Search, Video, Display, or Discovery campaigns:

Cometly needs the following UTM parameter code attached to the end of every Website URL in the 'Tracking Template' section of each of your Performance Max or Shopping campaigns:

To set these up inside the Google Ads manager, navigate to Campaigns > Campaigns > Campaigns:
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From there, you will select the relevant campaigns you are wanting to place UTM parameters on and then select 'Settings':
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Next, you will once again select our campaigns, and then click on the 'Edit' option.
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You will then select 'Change Tracking Templates'

Finally, you will paste in the Cometly UTM parameters & click 'Apply'
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First, you will navigate the 'Ad Details' section on your ad creation page. From there, you will navigate to the 'URL' section and click on 'Build URL Parameters'
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Next, you will navigate to 'Custom parameters' and add the following and click 'Apply':

Finally, once you have returned to the 'Edit Ad' page, you will click 'Save':
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PLEASE NOTE: If there is another ? in your Website URL, that means you are already using UTMs, so you would need to switch the first "?" to a "&" before adding it to the end of your Website URL.

i.e. if your Website URL is

then instead of

you would want to add

So your Final website URL would be

Now you can go ahead and publish your ad. As long as you use this setup process on EVERY ad, your tracking and attribution with Cometly for TikTok ads will be PERFECT.

Please reach out to support with any questions about setting up the URL parameters on your TikTok Ads.

At the Campaigns level in LinkedIn Ads Manager, navigate to URL tracking parameters and add (or append) the following URL parameters required to accurately track LinkedIn ads with Cometly. Ensure that you save changes after adding the parameters.

Cometly LinkedIn Parameters:

If you already have parameters in place, you can append Cometly parameters. Please see the example below for appending parameters:

Let's assume you have the following parameter currently in place:

You can append the Cometly parameters:

Please add the following URL parameters to the end of the "Destination URL" on your Pinterest Ads:
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Please place the following URL parameters on your Snapchat Ads:
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Please place the following URL parameters on your X Ads:
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Please place the following URL parameters on your Reddit Ads:
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Campaign Type: Search, Video, Display, Discovery

Campaign Type: Performance Max, Shopping

Please append the following URL parameter to links in your email.
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Please append the following URL parameter to links in your SMS.
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To track custom sources in your reports, simply add the name of the source to the comet_custom parameter in your URL. Then, use the URL Parameter filtering option in the report builder to filter by this custom source and view data specifically related to it.