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How To Use AI Chat

Learn how to use AI Chat in your Cometly account.

Updated yesterday

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Cometly’s AI Chat is like having a world-class media buyer at your fingertips. It analyzes your campaign data, surfaces insights, and gives actionable recommendations—instantly. Whether you’re optimizing budget, testing creatives, or trying to scale, AI Chat helps you make smarter decisions, faster.

What is AI Chat?

AI Chat lets you interact directly with your ads data using natural language. Ask questions like:

  • “Which ad set generated the most leads last month?”

  • “What creatives are driving the highest ROAS?”

  • “How should I scale this campaign?”

The AI reviews your selected campaigns, ad sets, and ads, then provides personalized insights and suggestions.

You can visit the AI Chat Prompt Library to ask smarter questions to the AI about your ad performance.


How to Use AI Chat

1. Open Ads Manager

Go to Ads Manager in your Cometly workspace.

2. Select What You Want to Analyze

Choose the campaigns, ad sets, or ads you want to analyze. You can:

  • Start a New Chat, or

  • Add them to an Existing Chat.

💡 You’ll find the New Chat button in the bottom right corner of the Ads Manager.


Data Limits & Datasets

Each AI Chat supports up to 175 rows.

  • 1 row = one campaign, ad set, or ad

  • You can mix and match different datasets, date ranges, or attribution models

This flexibility allows you to ask broad or specific questions—like comparing performance across time periods or different attribution windows.

To manage datasets, click “View Datasets” at the top of any chat.

Unlimited Chats

You can start as many AI chats as you want. Organize them by campaign, date range, or analysis type for easy reference later.


Credit Consumption & Billing

Free Trial Credits

New teams get 10 free AI credits upon sign-up to test the feature.

Ongoing Usage

Each AI Chat session consumes credits based on:

  • Dataset size

  • Question complexity

You can view your credit balance at any time on the Billing page.

1 AI Credit = $1

Purchasing More Credits

When credits run out, you can buy more anytime:

  • $25, $50, $100, or $250 bundles


Unlimited Chats

You can start as many AI chats as you want. Organize them by campaign, date range, or analysis type for easy reference later.


Example AI Chat Questions

  • “Which audiences are converting best across all remarketing campaigns?”

  • “What should I test next based on underperforming ads?”

  • “Give me creative recommendations based on high CTR ads.”

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