LinkedIn Ads are a powerful tool for B2B marketers aiming to generate leads, but the real magic happens when you can track not just the leads but the deeper funnel events that matter most—like Start Trial, Deal Created, and Closed Won. That’s where Cometly shines, empowering you to move beyond basic form submissions to understand how your LinkedIn Ads contribute to meaningful business outcomes. With Cometly, you can seamlessly attribute LinkedIn Ads form submissions and follow the entire buyer journey, giving you actionable insights to optimize your campaigns and prove ROI.
Important Information:
Leads generated from LinkedIn Ads Forms will automatically be Lead events in Cometly. This cannot be changed.
When you start receiving Leads from LinkedIn Ads Forms you will be able to see in the Events Manager. The source will be LinkedIn Ads Forms.
Here’s a step-by-step guide to tracking LinkedIn Ads Forms with Cometly:
Step 1: Set Up Your LinkedIn Ads Campaign
Before you can track LinkedIn Ads forms, ensure your campaign is set up correctly:
Select the Lead Generation Objective: Choose the "Lead Generation" campaign objective to enable LinkedIn Lead Gen Forms.
Create Your Lead Form: Build a form to capture critical lead details such as name, email, and phone number. Ensure these fields align with the information you want to track in Cometly.
Launch the Campaign: Once the campaign and forms are ready, launch your ads and start generating leads.
Step 2: Sync LinkedIn Profile to Cometly
To track LinkedIn Ads Forms, you need to integrate your LinkedIn Ads account with Cometly. Follow these steps:
Connect LinkedIn to Cometly: Log into your Cometly dashboard, navigate to the Integrations page, and sync your LinkedIn profile.
Authorize Access: Grant Cometly access to your LinkedIn Ads account to sync data seamlessly.
Connect Ad Account to Space: Connect your LinkedIn Ads account to the space.
Step 3: Check Permissions
Ensure you are an admin on the LinkedIn ad account
Ensure you are an admin on the LinkedIn Business Page
Ensure you have access to the LinkedIn lead gen forms