The Import Campaigns page is a tool that allows Cometly to track existing campaigns that were created before you had Cometly. Cometly cannot track retroactively, so all metrics will be tracked starting at the moment that you turn tracking “ON”.
This action only has to be done when you first connect an ad account to your Cometly space. Every campaign that you launch after you import your active campaigns will automatically track inside Cometly.
Important: After turning tracking on, it can take 30-60 minutes for your data to start appearing inside of Cometly.
Follow the steps below to find out how to turn tracking “ON” for existing campaigns:
Step 1: Navigate to the Import Campaigns tab in Space Settings
Visit Import Campaigns page in Cometly
Step 2: Select the ad account containing the campaigns that you wish to track
Step 3: Select the campaign status “ALL”
If you select “Tracking”, the Import Campaigns page will only populate the campaigns that you have already turned on tracking for
If you select “Not Tracking”, the Import Campaigns page will populate all of the campaigns that you have not turned on tracking for
Step 4: Select the date range
The Import Campaigns page will pull in all of the campaigns in your selected ad account that you launched between your "start date" and your "end date."
The start date should be from BEFORE you launched the oldest ad you wish to track (i.e. If your oldest ad was launched 30 days ago, pick a start date of 31 days ago)
The end date should be today’s date
Step 5: Click the “Update” button, and turn tracking “ON” for your campaigns that you wish to track with Cometly
PRO TIP: If you click the top bar where it says “Delivery”, all of your “Active” campaigns will be filtered to the top
If you have already turned on tracking and are not seeing sales in your account after 60 minutes, you likely have an issue with your UTM configuration on your ads. Additionally, ensure that the Cometly pixel is properly installed on your landing pages, as it is critical for accurate tracking of LinkedIn ads. Without the pixel and correctly set UTM parameters, tracking metrics may not function as expected.
Check out the following articles that outline how to setup UTM parameters on your Ads:
If you have any questions please reach out to our support team and we will assist right away.
LinkedIn Campaign Tracking in Cometly
Setting Up LinkedIn Campaign Tracking
To accurately track conversions from your LinkedIn campaigns:
Add Cometly UTM Parameters
Include the Cometly UTM parameters in your LinkedIn ad URLs to track user interactions and campaign performance effectively. Cometly requires these parameters to differentiate traffic sources and campaigns.
Install the Cometly Pixel
Ensure the Cometly pixel is properly installed on your landing pages. This pixel enables Cometly to accurately track incoming traffic and conversions as long as the UTM parameters are correctly in place.
Troubleshooting LinkedIn Campaign Tracking Issues
In some instances, you may not see LinkedIn ad performance data reflected on the Cometly dashboard, even with the correct setup. Here are common scenarios and their solutions:
URL Parameter Filters on the Dashboard
If your LinkedIn ads' clicks or spend data are not appearing, it could be due to incorrect settings for URL parameter filters. Specifically, URL parameters track sessions on websites but might not apply correctly when studying metrics such as 'Amount Spent.'
Filter by Campaign Name Instead of URL Parameters
To resolve dashboard discrepancies, adjust filters to focus on campaign names. For example, filter by "Campaign name contains" followed by the target keyword to group campaigns and total spend as needed. This ensures the data you are viewing aligns with LinkedIn ad performance.
Best Practices for LinkedIn Tracking in Cometly
Ensure the accuracy of your UTM parameters when creating or editing LinkedIn ads.
Periodically verify that the Cometly pixel is active on your landing pages.
Frequently check and standardize your filter settings on the Cometly dashboard to align them with your campaign grouping or naming conventions.