How do Events work?
Events track actions like form submissions, lead qualification, call scheduling, deal creation, or purchases on your website, funnel, CRM, or payment processor.
Every Cometly space comes equipped default events and the ability to create up to 25 custom events in the Events Manager.
Default Events
Add Payment Info
Add to Cart
Complete Registration
Contact
Start Trial
Initiate Checkout
Sign Up
Lead
Purchase
Schedule
Submit Application
Subscribe
View Content
Webinar Registration
If you are using the Cometly API, you can find the event_name values for each standard event in our developer documentation.
Learn more about default events, please visit this article.
Creating Events
When an event is created in Cometly, the following metrics are automatically generated:
Custom Event: Indicates the number of occurrences of the custom event.
Custom Event Value: Reflects the total value associated with the custom event.
Cost per Custom Event: Shows the average cost to generate the custom event.
Custom Event ROAS: Displays the return on ad spend for the custom event.
Example: If you create a custom event called "Deal Created," the following metrics will appear in your Cometly reporting:
Deal Created
Cost per Deal Created
Deal Created Value
Deal Created ROAS
To keep everything organized, set up one event at a time based on your tracking plan.