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✏️ Cometly 101: Creating a tracking plan
✏️ Cometly 101: Creating a tracking plan

How to plan and create a tracking plan to organize your events.

Updated over a month ago

👋 Start Here

Cometly recommends creating a tracking plan based on the key business goals identifies from your marketing strategy.

Your tracking plan should:

  1. Be a centralized document your entire team has access to.

  2. Define marketing goals based on what 'Events' you are looking to track.

  3. Ensure your entire team is on the same page about what each event name is and how it will be tracked inside your Cometly account.

💡 Tip: Focus on key actions that matter to your business goals.

Cometly provides the following templates for vertical-specific tracking plans:

(To edit click 'File' > 'Make a copy')

You can also access a copy of a blank Tracking Plan from here. Click "File" > "Make a copy" to get started on your tracking plan.


Additional resources:

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