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Cometly recommends creating a tracking plan based on the key business goals identifies from your marketing strategy.
Your tracking plan should:
Be a centralized document your entire team has access to.
Define marketing goals based on what 'Events' you are looking to track.
Ensure your entire team is on the same page about what each event name is and how it will be tracked inside your Cometly account.
Cometly provides the following templates for vertical-specific tracking plans:
(To edit click 'File' > 'Make a copy')
You can also access a copy of a blank Tracking Plan from here. Click "File" > "Make a copy" to get started on your tracking plan.
Additional resources: