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This article walks you through how to set up tracking for the Add to Cart and Initiate Checkout events on your ecommerce store.
If the Cometly Pixel is already installed on your eCommerce store (via hard-coding in the <head> or using the Cometly WooCommerce Plugin), you do not need to install the pixel again through Google Tag Manager.
However, you still need to set up the Add to Cart (ATC) and Initiate Checkout (IC) events separately. The pixel itself captures general user activity, but specific events like ATC and IC require manual setup, regardless of how the pixel was installed.
If you do not have a Google Tag Manager web container setup yet, please follow our guide on how to get a new GTM web container setup.
Cometly Pixel Setup
Important: If the Cometly Pixel is already installed on your eCommerce store (via hard-coding in the <head> or using the Cometly WooCommerce Plugin), you do not need to install the pixel again through Google Tag Manager.
However, you still need to set up the Add to Cart (ATC) and Initiate Checkout (IC) events separately. The pixel itself captures general user activity, but specific events like ATC and IC require manual setup, regardless of how the pixel was installed.
In this step you will add your Cometly Pixel as a tag in Google Tag Manager.
In your GTM workspace, click Add a New Tag.
Name your tag 'Cometly Pixel'
Click on Tag Configuration and choose a custom HTML tag.
Paste your Cometly Pixel into the HTML box on the Tag.
You can retreive your Cometly pixel from inside your Cometly account by navigating to Space Setup > Install & Verify Cometly Pixel
Set Trigger to 'All Pages'.
Setup Add To Cart & Initiate Checkout Events In Google Tag Manager
Setup tracking for the Add To Cart and Initiate Checkout events for ecommerce store.
In the video, we reference another tag called init that has been deprecated from the platform. Please ignore any reference to that tag. You only need the Cometly Pixel tag in Google tag manager if the Cometly Pixel is not on your website currently. Ignore the init tag in the video.
Important: If the Cometly Pixel is already installed on your ecommerce store either hard-coded in the <head> or through the Cometly WooCommerce Plugin), you can skip this step. It doesn’t need to be installed through Google Tag Manager to track Add to Cart and Initiate Checkout events if it’s already present on your site.
Video Instruction Steps:
Configure Built-In Variables
Create All Clicks trigger
Test & preview in GTM to see the available Click Text & Click Classes for each Click
Add tag: Cometly - Add To Cart
Add tag: Cometly - Initiate Checkout
Add tag: Cometly - View Content
Events
Add To Cart
<script>
comet('add_to_cart');
</script>
Initiate Checkout
<script>
comet('initiate_checkout');
</script>
View Content
<script>
comet('view_content');
</script>
Pre-Purchase Upsell Apps: How to setup the Add To Cart trigger