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Facebook Catalogue Ads (Dynamic Website URL) URL Parameters
Facebook Catalogue Ads (Dynamic Website URL) URL Parameters

This article will walk through the setup you need to use for any Catalogue Ads that use a dynamic website URL from your catalogue feed.

Updated over a week ago

If you are using a catalogue ad that pulls a dynamic website URL from your catalogue in your Commerce manager, you will not be able to add the UTMs directly to the Website URLs the way you can on a "Single Image/Video ad", so you need to add the UTM parameters to the 'URL Parameters' box in the Tracking section at the bottom of the ad:

When your products are automatically synced with FB, the website URLs are updated inside FB to include the URL parameters:
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comet_source={{site_source_name}}&comet_ad_id={{ad.id}}&comet_placement={{placement}}

You can publish the ad, and you will be tracking accurately with Cometly!

Important: When you update your ad parameters in the URL parameters box, your ads will go back into review for a very short period of time. Updating URL parameters is not considered a significant ad edit so learning will not get reset on yours ads. Please see the Meta resource article that outlines what are considered significant edits that will reset learning.

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