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URL Parameter Setup For Meta 'Existing Post' Ads
URL Parameter Setup For Meta 'Existing Post' Ads

How to ensure your tracking is setup correctly for Facebook ads (Meta ads) for ads using an "Existing Post".

Updated over 3 weeks ago

If you are using an existing post on your Facebook ad, follow the instructions below to make sure the UTMs are set up properly on the ad.

Step-by-Step Guide: Adding URL Parameters

  1. Open Meta Ads Manager

    • Log in to your Meta Ads Manager account.

    • Navigate to the campaign that includes the existing post ad you want to update.

  2. Locate the Existing Post Ad

    • Under the campaign, select the ad set that contains the existing post ad.

    • Find the ad you want to edit and click the Edit button.

  3. Access the URL Parameters Section

    • In the ad settings, locate the Tracking section.

    • Scroll down until you find the URL Parameters field.

  4. Add Your URL Parameters

    • In the URL Parameters field, enter the Cometly Meta URL parameters:

      comet_source={{site_source_name}}&comet_ad_id={{ad.id}}&comet_placement={{placement}}

  5. Save and Publish

    • Once you’ve added the URL parameters, click Publish to apply the changes.

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