If you are using an existing post on your Facebook ad, follow the instructions below to make sure the UTMs are set up properly on the ad.
Step-by-Step Guide: Adding URL Parameters
Open Meta Ads Manager
Log in to your Meta Ads Manager account.
Navigate to the campaign that includes the existing post ad you want to update.
Locate the Existing Post Ad
Under the campaign, select the ad set that contains the existing post ad.
Find the ad you want to edit and click the Edit button.
Access the URL Parameters Section
In the ad settings, locate the Tracking section.
Scroll down until you find the URL Parameters field.
Add Your URL Parameters
In the URL Parameters field, enter the Cometly Meta URL parameters:
comet_source={{site_source_name}}&comet_ad_id={{ad.id}}&comet_placement={{placement}}
Save and Publish
Once you’ve added the URL parameters, click Publish to apply the changes.