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Zendesk Sell Integration

Learn how to send events from Zendesk Sell to Cometly.

Updated this week

This guide will walk you through integrating Zendesk with Cometly using Zapier. Using Zapier, you can seamlessly send events to Cometly for new leads, deals created, closed won deals, data directly to Cometly for advanced tracking and attribution.

If you are using the Zendesk Chat widget on your website, please follow the Zendesk Chat Integration Guide to ensure you can accurately track chat leads.

In this guide we will cover three use cases for sending events from Zendesk Sell to Cometly.
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1. Leads (new leads created in Zendesk Sell)

2. Deals Created (when a new deal is created in Zendesk Sell)

3. Closed Won Deal (when a deal is moved to a Won in Zendesk Sell)


Send Lead Events

  1. Create a New Zap in Zapier

    • In your Zapier account, click Create Zap.

    • Select Zendesk Sell as the trigger app.

  2. Choose Trigger Event

    • Select New Lead as the trigger event.

    • Connect your Zendesk Sell account and test the connection.

  3. Choose Cometly as the Action

    • Select the Lead event.

    • Include the first name, last name, email address, and phone number

    • If you have Zendesk Chat leads in your Zendesk Sell account, include the field in your Zendesk account called Cometly_tracking_token in the Comet Token field.

    • If you are not using the Zendesk Chat integration, you do not need to add the Comet Token.

  4. Test & Activate the Zap

    Send a test lead to Cometly to ensure the data is captured correctly. You can view the Events Manager > Events Log in Cometly to ensure that the data is coming into Cometly.


Send New Deal Events

  1. Create a New Zap in Zapier

    • In your Zapier account, click Create Zap.

    • Select Zendesk Sell as the trigger app.

  2. Choose Trigger Event

    • Select New Deal as the trigger event.

  3. Choose Cometly as the Action

    • Create a new event in Cometly called Deal Created. Please refer to this article to learn how to create a new event in Cometly.

    • Include the amount (indicating the deal amount), first name, last name, email address, and phone number

    • If you have Zendesk Chat leads in your Zendesk Sell account, include the field in your Zendesk account called Cometly_tracking_token in the Comet Token field.

    • If you are not using the Zendesk Chat integration, you do not need to add the Comet Token.

  4. Test & Activate the Zap

    Send a test lead to Cometly to ensure the data is captured correctly. You can view the Events Manager > Events Log in Cometly to ensure that the data is coming into Cometly.


Send New Deal Events

  1. Create a New Zap in Zapier

    • In your Zapier account, click Create Zap.

    • Select Zendesk Sell as the trigger app.

  2. Choose Trigger Event

    • Select Deal Enters New Stage as the trigger event.

    • In the Zap it will ask you to select a deal stage that will trigger the Zap. Choose the deal stage that is your Closed Won deal stage, which indicates a deal has closed.

  3. Choose Cometly as the Action

    • Create a new event in Cometly called Closed Won. Please refer to this article to learn how to create a new event in Cometly.

    • Include the amount (indicating the deal amount), first name, last name, email address, and phone number

    • If you have Zendesk Chat leads in your Zendesk Sell account, include the field in your Zendesk account called Cometly_tracking_token in the Comet Token field.

    • If you are not using the Zendesk Chat integration, you do not need to add the Comet Token.

  4. Test & Activate the Zap

    Send a test lead to Cometly to ensure the data is captured correctly. You can view the Events Manager > Events Log in Cometly to ensure that the data is coming into Cometly.

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