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How To Setup Purchase Tracking With Funnelish
How To Setup Purchase Tracking With Funnelish

Learn how to setup purchase tracking with Funnelish.

Updated over a week ago



  1. You need to use a Comet Events space type in order to use the Funnelish integration. You may need to create a new Events space outlined in the instructions below.

  2. If you have upsells in your funnel, they will be automatically added to the original purchase value so it will show as one purchase in Cometly and sent to the ad platforms via the Conversion API as one purchase.

    1. You will be able to see the Upsell in the customer journey.

1. Install Comet Pixel in your funnel

  • Navigate to the Events Manager in your Cometly account.

    • Go to 'Space Settings' > click the blue button on the right called 'Events Manager'.

  • Install the Cometly Pixel Code before the </head> tag on every page of your funnel.

  • Click 'Custom codes'

  • Click 'Create a new code'

  • Paste your Cometly pixel for your Events space in the code section. Toggle off 'Lazy load' and select 'Append to page head' for the code placement. After you have the code in the section and have made the correct configuration selection, click 'Create code'.

  • Navigate to your checkout page in your funnel and click 'Edit page'. Add a form element as the last form field. Do not worry about customizing the form element, we will discuss this on the next step.

  • Click the new form element that you have added. Remove any margin, toggle off 'is required', toggle off 'show label, and choose 'Custom' as the data type. Set the data name to exactly (as shown below): comet_fp

  • After the Cometly Pixel is installed on the page and you have added the new form element with the data name as comet_fp, when the page is published you will not see that form field. This form field will pass the fingerprint to Cometly on every order made and provide hyper-accurate tracking.

2. Add the Cometly Webhook URL to Funnelish

You only need to add the Cometly Funnelish Webhook one time to your Funnelish account. However, for every funnel you must follow the first step.

  • Login to your Cometly account and navigate to your Events space. If you do not have an Events space, please create a new space:

  • If you already have an Events space already you can skip this step. If you do not have an Events space, after you click 'Create Space', configure your timezone and currency, and choose 'Comet Events' for your space type:

  • Navigate to the Integrations page in Space Settings and choose Funnelish as your integration:

  • Click Activate Funnelish

  • Copy the webhook

  • Login to your Funnelish account and and navigate to Automations

  • Click Create a new automation

  • For the automation, select 'Start from scratch' and click Create. Name your Automation 'Cometly Webhook' and click + New Trigger and select On purchase

  • Keep the 'Run only once per customer?' toggled OFF so we can track returning customers to your funnel. Ensure that Trigger on funnel(s) is set to 'All Funnels'. Click Create.

  • Click the + button to add an action

  • Select Webhook

  • Copy your Funnelish Webhook URL in Cometly and paste into the Postback endpoint, click Add.

  • You are now successfully integrated with Funnelish and all purchases will be send directly to Cometly as a purchase event!

3. Setup UTM parameters on your ads

Click the button below for instructions on setting up UTM parameters on your ads.

4. Import your existing ad campaigns into Cometly

The Import Campaigns page is a tool that allows Cometly to track existing campaigns that were created before you had Cometly. Cometly cannot track retroactively, so all metrics will be tracked starting at the moment that you turn tracking “ON”.

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