There are a lot of suggestions and "tips" out there for scaling your ads, but sometimes it can seem like there are too many tips to keep track of!
In this article, we compiled a list of the top 5 best practices that the most successful advertisers on Cometly are using to scale their ads quickly and to achieve amazing profits as fast as possible.
1. Consistency is key
The Cometly users that are scaling their ads to the moon are the ones that are consistent with checking their ads at least 2-3 times per day (sometimes more).
2. Scale based on Cometly data
This is a big one! Yes, it feels odd at first - but you need to completely ignore what Facebook is telling you and optimize your ads strictly based on Cometly data.
3. Test new copy / creatives on a weekly basis
The advertisers that are scaling into the millions per month are constantly testing brand new ad copy and creative on a weekly basis. Most of them launch new ads on Mondays every week.
4. Mix horizontal and vertical scaling strategies
It’s important to have a good mix of scaling horizontally via duplication and also vertical via increasing budgets on individual ad sets (or campaigns if you’re running CBO). The biggest advertisers have a very solid mix of these scaling strategies spread across their ad account.
5. Focus heavily on the important KPI's
Amateur advertisers like to focus on things like CPC’s and CTR’s. Yes, those metrics are important, but what we see on a daily basis from the advertisers spending millions of dollars per month is they focus the majority of their time on important sale-based KPI’s like purchases, cost per purchase, average order value and (of course) - ROAS!
These 5 tips will help you scale your ads to the moon! There’s no better time than now to start implementing these using Cometly.