Watch the video below for step by step instructions on how to set up tracking on any Meta ads where you have placed a link to your website in the copy of your ad:

If you are comfortable with setting up UTM parameters manually, check out this video for an advanced method for further improving tracking on ads with a link to your website in the copy of the ad.

For more instructions on how to set up UTM parameters on all your other ads, head back to the main Setup UTM Parameters on your Ads article.