If you are new to UTMs, or want to learn more about what they are and how they work, we recommend you check out this article: What are UTM Parameters?

Setting up your UTM parameters correctly is ESSENTIAL for accurate attribution with Cometly. If any of your ads are not set up correctly then Cometly will not be able to track a portion of your sales (i.e. Cometly will not track any purchases from an ad if it does not have the correct UTM set up). If you follow the instructions below, your UTM setup will be perfect for tracking with Cometly.

Cometly needs 1 of the the 5 following UTM parameter codes on every Facebook Ad:

  • utm_campaign={{ad.id}}

  • utm_source={{ad.id}}

  • utm_medium={{ad.id}}

  • utm_term={{ad.id}}

  • utm_content={{ad.id}}

To set these up inside the FB Ads manager, navigate to the ad level and select an ad that you want to track with Cometly. There should be a section titled "Destination" with a box for "Website URL". Underneath that box, there is a line of blue text labeled "Build a URL Parameter". Click that to open up a popup (screenshots below)

-If you are running any carousel ads, follow the directions in this article

-If you using an "Existing Post" in the ad, follow the directions in this article

-If you are running dynamic ads, follow the directions in this article

Click into any of the 4 text boxes on this popup (it does not matter which one) to reveal a dropdown. From the dropdown, make sure you select the {{ad.id}} option.

If all of these boxes are already being used for other parameters, no worries! You can click the box that says "Add parameter" and type in "utm_term" in the box for "Parameter name" and {{ad.id}} for the box for "Value".

If you are already using utm_term and you definitely do not want to change any of them, you can also use the custom parameter "ref". We do not recommend using this parameter because you will not be able to see any "ref" UTMs in Shopify Reports, so there is no way for you to audit this data to see how much Cometly is helping your tracking :). However, if you still want to use "ref", set up the parameter like we have pictured below. Just type in "ref" in the box for "Parameter name" and {{ad.id}} for the box for "Value".

Before you publish the ad, make sure this area on the ad level is completely EMPTY like in the screenshot below:

Now you can go ahead and publish your ad. As long as you use this setup process on EVERY ad, your tracking and attribution with Cometly will be PERFECT.

You can quickly check that every ad is set up correctly by navigating to the ad level in the FB Ads manager, and selecting the column option "Setup" which will show you a column for Website URL and column for URL Parameters. As you can see below, this makes it very easy to quickly check that all of your ads are set up correctly.

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