Below you will find the glossary of terms for all abbreviations mentioned inside your Cometly ads manager:

Facebook Campaign Objective Categories

Can also be found here: https://www.facebook.com/business/help/1438417719786914

Awareness

Consideration

Conversion

Brand awareness

Traffic

Conversions

Reach

Engagement

Catalog Sales

App Installs

Store Traffic

Video Views

Lead Generation

Messages

Ads Manager Metric Terms

CPM - Cost per Mile

A Mile = 1,000 Impressions

CPC (Link) - Cost per Link Click

LP CTR - Landing Page Click-Through

The percentage of times people went to your landing page and then clicked through to your destination page.

DV - Destination Visits

The amount of people who clicked your affiliate link. In ClickBank this is called the "Hop Count."

DV to OFI % - Destination Visits to Order form impressions

The percentage of times people went to your desired destination (DV) and then clicked through to the order form page (OFI).

OFI's - Order Form Impressions

The amount of people who visited the order form page from your affiliate link. In ClickBank this is called the "Initial order form impression."

OFI to Sale % - Order form impression to sale

The percentage of times people went to the order form page (OFI) and then clicked through and purchased a product.

Initial Purchases

The amount of initial purchases you've made. This number does not include upsells.

IP-Revenue - Initial Purchase Revenue

The amount of gross revenue generated from initial purchases.

CPIP - Cost Per Initial Purchase

How much adspend it cost you to generate an initial purchase.

Upsell Purchases

The amount of upsell purchases you've made. This number does not include initial purchases.

U-Revenue - Upsell Revenue

The amount of gross revenue generated from upsell purchases.

Gross Revenue

The amount of total gross revenue generated. This includes both initial purchase revenue and upsell purchase revenue.

ROAS - Return on ad spend ($)

The total return on ad spend (ROAS) from gross revenue generated. This does not include refunds.

(Amount Spent - Gross Revenue = ROAS)

Refunds - Gross Refunds

The amount of gross refunds generated.

Net Profit

The total net return on ad spend and refunds from the gross revenue generated.

ROI % - Return On Investment

The total return on ad spend and refunds from the gross revenue generated, represented by a percentage.

Did this answer your question?