Below you will find the glossary of terms for all abbreviations mentioned inside your Cometly ads manager:
Facebook Campaign Objective Categories
Can also be found here: https://www.facebook.com/business/help/1438417719786914
Awareness | Consideration | Conversion |
Brand awareness | Traffic | Conversions |
Reach | Engagement | Catalog Sales |
| App Installs | Store Traffic |
| Video Views |
|
| Lead Generation |
|
| Messages |
|
Ads Manager Metric Terms
CPM - Cost per Mile
A Mile = 1,000 Impressions
CPC (Link) - Cost per Link Click
LP CTR - Landing Page Click-Through
The percentage of times people went to your landing page and then clicked through to your destination page.
DV - Destination Visits
The amount of people who clicked your affiliate link. In ClickBank this is called the "Hop Count."
DV to OFI % - Destination Visits to Order form impressions
The percentage of times people went to your desired destination (DV) and then clicked through to the order form page (OFI).
OFI's - Order Form Impressions
The amount of people who visited the order form page from your affiliate link. In ClickBank this is called the "Initial order form impression."
OFI to Sale % - Order form impression to sale
The percentage of times people went to the order form page (OFI) and then clicked through and purchased a product.
Initial Purchases
The amount of initial purchases you've made. This number does not include upsells.
IP-Revenue - Initial Purchase Revenue
The amount of gross revenue generated from initial purchases.
CPIP - Cost Per Initial Purchase
How much adspend it cost you to generate an initial purchase.
Upsell Purchases
The amount of upsell purchases you've made. This number does not include initial purchases.
U-Revenue - Upsell Revenue
The amount of gross revenue generated from upsell purchases.
Gross Revenue
The amount of total gross revenue generated. This includes both initial purchase revenue and upsell purchase revenue.
ROAS - Return on ad spend ($)
The total return on ad spend (ROAS) from gross revenue generated. This does not include refunds.
(Amount Spent - Gross Revenue = ROAS)
Refunds - Gross Refunds
The amount of gross refunds generated.
Net Profit
The total net return on ad spend and refunds from the gross revenue generated.
ROI % - Return On Investment
The total return on ad spend and refunds from the gross revenue generated, represented by a percentage.