Step 1: Create a Dedicated SEO Dashboard
To stay organized:
Create a new dashboard in Cometly.
Name it clearly (e.g., "SEO" or "Off-Page SEO").
Use consistent report names such as "Blog Referrals" or "Backlink Traffic Report".
Step 2: Build a New Report
Click Edit Report on an existing tile, or create a new report in your SEO dashboard.
Name the report (e.g., "Off-Page SEO – Referrer Traffic").
Choose the Table view for clear, easy-to-read data.
Step 3: Set Your Date Range
Use a rolling date range (e.g., Last 30 days) to keep your report automatically updated.
Adjust the date range as needed for broader or more focused analysis.
Step 4: Choose Your Metrics
Select key performance metrics such as:
Add to Cart
Purchase
Or any custom events configured in your Events Manager.
💡 Not sure which metrics to include? Open your Events Manager to see all available options.
Step 5: Filter by Traffic Source
In the Sources section, click Select Sources.
Choose Referral to isolate traffic from other websites.
(Optional) Add filters to narrow your analysis further.
Step 6: (Optional) Apply an Attribution Model
Use a specific attribution model and window for deeper insight.
Example: First Touch with a 30-day window to measure which referrer first brought in users who later converted.
Step 7: Group by Referrer
This is the key step:
Change the Group By setting from Source to Referrer.
This shows you which referring domains (e.g.,
chatgpt.com) are driving traffic and conversions.
(Optional) Exclude Irrelevant Referrers
To keep your data clean:
Go to Space Settings → Traffic Permissions.
Add any domains you want to exclude from reports.
Example Insight
Let’s say chatgpt.com sends traffic that results in 9 Add to Cart events—Cometly attributes this to the referring domain, giving you visibility into real off-page impact.
You're Done!
You’ve now created an Off-Page SEO Report in Cometly that will help you:
Identify high-performing backlinks
Monitor referral traffic that converts
Optimize your off-page SEO with actionable data
Need help? Contact our support team or browse more tutorials in the Cometly Help Center.